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Transparency & Privacy

1. Our Essence

At ukplaytrends.com, we are committed to transparency, security, and respect for your privacy.We strive to provide a reliable and engaging platform while safeguarding your personal information. If you have any questions about our practices, our team can be reached at [email protected].

2. Inputs We Receive

We collect limited information from and about our users to ensure the proper operation and reliability of our services.

  • Personal Identification Information: Such as your name, email address, and other contact details you may provide when creating an account, subscribing to our newsletter, or contacting us.
  • Technical Data: Including your IP address, browser type and version, device information, operating system, and usage details recorded when you interact with our website.
  • Cookies and Tracking Technologies: Data collected through cookies, web beacons, and similar technologies to personalize your experience, remember your preferences, and analyze site traffic.

3. Information in Motion

Your information is used for several purposes, all aimed at improving your experience and ensuring the smooth operation of our platform. Specifically, we use your data to:

  • Provide, operate, and maintain the website and its features.
  • Enhance, personalize, and expand our offerings based on user interests and feedback.
  • Communicate with you, including responding to inquiries, delivering updates, and providing customer support.
  • Analyze usage trends to maintain functionality, strengthen security, and ensure consistent performance.
  • Fulfill our legal and regulatory obligations.

4. Lawful Reasons

We only process your personal data when we have a valid legal foundation in accordance with UK data protection laws. These legal bases include:

  • Your Consent: When you have given us explicit permission to process your data for specific purposes.
  • Performance of a Contract: When processing is necessary for delivering services or fulfilling our agreements with you.
  • Legal Obligations: When we are required to process your data to comply with legal or regulatory duties.
  • Legitimate Interests: When processing is necessary for our legitimate business interests, provided these are not overridden by your rights and interests.

5. Who Sees Your Data

Your data is treated with care and confidentiality. However, we may share your information in the following circumstances:

  • With trusted service providers and partners who support our website operations, such as hosting providers, analytics services, or customer support.
  • With regulatory authorities, law enforcement agencies, or other parties if required by law or to protect our rights, users, or the public.
  • With third parties if you give explicit consent, for example, through integrated external tools or partner features.

6. Tracking Tools

To ensure the proper functioning of our website, we use cookies and similar technologies. These tools help us understand how you use our site, remember your preferences, and deliver relevant content. You can control or disable cookies through your browser settings at any time. For more information about our use of cookies and how you can manage them, please refer to our Cookie Policy.

7. Retention Rules

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this policy or as required by law. The retention period depends on the type of information, the reason it was collected, and any applicable regulatory requirements. When your data is no longer needed, we securely delete or anonymize it.

8. User Empowerment

We believe in empowering our users to control their personal information. Under data protection laws, you have the right to:

  • Access the personal data we hold about you and receive a copy.
  • Request correction of any inaccuracies or update your data.
  • Request deletion of your data where legally permissible.
  • Object to or restrict certain types of data processing.
  • Withdraw your consent at any time for processing that relies on consent.

9. Security Measures

Protecting your information is a top priority. We implement robust technical and organizational measures to safeguard your data against unauthorized access, alteration, disclosure, or destruction. While no system can guarantee absolute security, we continuously review our processes and technologies to maintain a high standard of protection.

10. External Connections

Our website may include links to third-party websites, services, or applications. Please be aware that we do not control the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit via links from our platform

11. Revision History

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or for other operational reasons. When we make changes, we will update the “Revision History” section and post the revised policy on this page. We encourage you to review this policy regularly to stay informed about how we protect your information.

12. Connect With Us

Your feedback and questions are important to us. If you have any inquiries, requests, or concerns about this Privacy Policy or your personal data, please reach out to us at [email protected]. We are dedicated to addressing your questions promptly and transparently.

We use cookie

We use cookies to personalise your experience and improve the performance of our website. You can accept, reject, or manage your preferences in our Cookie Policy.

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